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For more than thirty-five years CF Napa Brand
Design has led the wine industry in innovation and
originality. CF Napa’s philosophy is based on one
simple belief: Differentiated strategic positioning 
and evocative design combined with compelling
storytelling are essential for establishing an emotional
and cognitive connection between consumer and
brand. The result has been brands with more successful
positioning and more powerful aesthetics that
consistently connect with consumers to increase
market share, creating some of the most successful
wine brands in the world.

99 Bottles Poster

In the last fifty years, the wine industry has undergone a radical
change. What was once regarded as an industry specific to
Europe—especially France, Italy, Germany, and Spain—wine
has since become a worldwide endeavor, with North and South
America, New Zealand, and Australia all becoming revered wine
producers in their own right. Now more than ever the quality of
wine is not only what matters. In today’s marketplace, a brand’s
packaging is essential to its success.

99 Bottles of Wine: The Making of the Contemporary Wine Label 
is a celebration of this unique and evolving art form. David
Schuemann, Owner and Creative Director of CF Napa Brand
Design, reveals the inspiration and strategic thinking behind
ninety-nine of the most successful packaging designs from the
company’s portfolio—from solutions for boutique producers to
some of the largest wine companies worldwide. Vivid photographs
of the resulting solutions accompany each of Schuemann’s
narratives and the book’s dust jacket unfolds to become a stunning
poster showcasing all of the wine bottles featured in the book.
Along with a Foreword by Agustin Huneeus Sr., the renowned
creator of Quintessa wine, 99 Bottles offers wine lovers, serious
collectors, and design aficionados a rare, behind-the-scenes look
at how contemporary packaging and innovative design are driving
the success of today’s leading wine brands.


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